3 collabs I'm loving right now
Adsum x Gramicci, Beams x L.L. Bean, and St. John x Drake's
Adsum x Gramicci
I love Adsum, and I love Gramicci. And I really love both of them teaming up together, mostly because it’s reflective of the way urban and outdoor aesthetics are blending together.
I also appreciate when brands draw inspiration from the outside for their lookbooks beyond just having a model stand in front of a backdrop the way that Adsum’s done with the nod to this OG Batman and Robin scene.
This is a textbook collab in my opinion, where two brands have overlap in product direction, consumer base, and attention to detail and quality.
Check it out
Beams x L.L. Bean
Beams of Japan reign supreme and their new drop with L.L. Bean is a wonderful homage to 90s style and the first one since their holiday collection in December.
Sadly, it looks like this drop (releasing tomorrow is only available in Japan. Classic.
St. John x Drake’s
St. John is a fine London institution, and no amount of bi-coastal elite pecking can change that for me! I didn’t get to see St. John’s recent popup at Long Island Bar in Brooklyn, which released a capsule menu and apparel collection to accompany it.
The best part?
It’s in partnership with Drake’s. Corduroy suit? The sleeveless chore coat? The reverse hickory stripes? C’mon. Every piece in this capsule is fire.
