Exploring Copenhagen's menswear scene with Another Aspect
Exploring Copenhagen's menswear scene with Another Aspect
We talk with Daniel Brøndt to dig into the brand's design philosophy, exploring the nuances of the Danish aesthetic, uncovering the origins of his minimalist taste, and much more
A few years ago
I stumbled upon Another Aspect when a distinctive polo shirt, seamlessly blending elements of polo rugby with a soft French terry fabric, grabbed my attention.
Instantly drawn to their approach of revitalizing and reinterpreting classics, I soon discovered that this commitment resonated throughout their entire collection.
Each piece effortlessly transitions from one season to the next, culminating in a thoughtful capsule wardrobe.
Founded in 2019 by Daniel Brøndt, Anders Poulsen, and Nicolaj Thomsen, Another Aspect emerges as a breath of fresh Nordic air in a world saturated with mainstream fashion.
They offer a unique perspective on clothing, blending Danish minimalism with innovative aesthetics.
This fusion results in a collection that speaks to those who seek more than fleeting trends—individuals yearning for authenticity and a profound connection with their attire.
From the meticulous selection of fabrics to the thoughtful craftsmanship, each garment embodies the essence of Danish design philosophy: simplicity, functionality, and an unwavering commitment to quality.
Another Aspect's dedication to sustainability runs deep, striving to create fashion that elevates your style and positively impacts the planet.
Recently, we had the opportunity to sit down with co-founder and brand director Daniel Brøndt.
We delved into his unconventional journey of starting a business with friends, how an aunt residing in the States introduced him to American heritage, and the significance of building a community around the brand to showcase their core values.
PS — huge, huge thank you to the GOAT Kasper Kristoffersen, an absolute gem of a photographer based in Copenhagen who shot this for us! Give him a follow and work with him if you need it.
You, Anders Poulsen, and Nicolaj Thomsen created the brand a few years ago. What are the advantages of having three co-founders? What does your day-to-day look like?
One of the most significant advantages is that we know each other very well, all originating back to a small Northern coastal town of Denmark, where we all met back in the days over a shared passion for culture, music, and art.
We compensate each other and work in different roles. Being best friends and on this journey together is a fantastic experience. Even though people keep saying that starting a business with your friends is a bad idea, I would not do it differently.
The collections all seem to blend into one another seamlessly. What was the design approach behind this?
Working from the idea of creating timeless wardrobe staples in responsible materials with an aspiring universe around it, we believe in creating designs with longevity in character and quality, helping our customers to buy better and, hopefully, buy less. Our collections are a testament to our commitment to timeless design.
We believe in creating enduring, seasonless garments that serve the modern man's needs across diverse activities, personalities, and environments. We curate versatile wardrobe staples that stand the test of time by eliminating excessive trends and enhancing practical functionalities.
How would you describe the Danish aesthetic? Why do you think it’s appealed to other countries?
What we are good at in Copenhagen and Denmark overall is merging the aesthetics with functionality. Cutting away a lot of the noise and letting the product do the talking, prioritizing practicality and natural tones, yet still luxurious but never flashy.
Where does your restrained sense of taste and style come from? Have you always gravitated towards a more pared-back look?
I have an aunt living in the States who always used to bring me home, old J. Crew and Brooks Brothers, so she formed that sense in me. American heritage brands are where I got that first sense for well-made clothing—classic staples.
Why was it important for you all to build a brand on sustainability and not try to grow into one along the way?
Back in 2019, when we started, it was naive to start just another clothing brand in the usual conventional way, so we began by considering every facet of the operation. From sourcing raw materials to manufacturing, packaging, and distribution, it is all done most responsibly.
But most importantly, we were thinking beyond the mere production of clothing, encompassing care, longevity, and a conscientious approach to consumption. It was simpler to begin on a small scale rather than attempting to navigate challenges along the way.
You all have one of our favorite editorial pages, ANOTHER Read—how has building a community of creatives helped tell the brand’s story?
Expanding our brand through online and offline content, our editorial page, ANOTHER Read, has been a central part of our brand’s story. The stories portray people who embody our brand: artists, architects, creatives, and entrepreneurs.
It was easy for people to understand our values from reading about people who think differently and do differently.
What’s keeping you creatively inspired outside of Another Aspect?
Whether it's cuisine, art, or architecture, I find myself drawn to the Italian approach, fascinated by how they uniquely express themselves in these realms. They set the bar high in whatever they do, so I take a lot of inspiration from that.
