A good shoe rotation is really a lesson in durable preference. Birkenstock has turned that kind of repeat wear into a brand moat, even as comfort became a broader fashion category. We explore the economics here: https://europeandesk.substack.com/p/the-price-of-being-ordinary
A good shoe rotation is really a lesson in durable preference. Birkenstock has turned that kind of repeat wear into a brand moat, even as comfort became a broader fashion category. We explore the economics here: https://europeandesk.substack.com/p/the-price-of-being-ordinary