How we all started dressing like Seinfeld
A few observations around the iconic wardrobe choices from a beloved show
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We all dress like Seinfeld
We don't appreciate the styling in Seinfeld enough, but the curation of outfits in each episode is incredible.
The more I rewatch old episodes, the more I see Jerry, Kramer, and George’s individual fits influence so much of the menswear we see today.
Here’s a brief rundown on each style and its connections to menswear brands today.
Jerry — mismatched and comfortable
First up, Jerry's style.
It's casual and mismatched, with a focus on comfort. He's always rocking jeans, a t-shirt, sneakers, or a button-down. He's not afraid to mix and match patterns and colors, but it gives more of a homely look.
It's like Jerry's not sure how things should fit. But it's an aesthetic we've seen high fashion adopt. From NB 550s and oversized button-downs to dad jeans, there's a slouchiness to his looks that feels luxe (dare I say).
Peep this $950 shirt from Bottega Veneta on the right.
Kramer — the unsung hero of funk
Kramer's style shifts gears.
*A note from our partner*
It's eclectic, funky, and bohemian. He's often rocking Ripley or Hawaiian shirts, flexing in brighter colors, or wearing cardigans. It's a reflection of his carefree and unpredictable personality.
Japanese brands like Beams or Needles draw much inspiration from Kramer's fits.
Like these shirts from Beams, Prada, and Scott Fraser Collection.
George — the king of prep
And finally, George Costanza.
A loyal patron of Ralph Lauren and Brooks Brothers, George's fits are preppy, conservative, and timeless. Many American sportswear brands draw references from George's looks, from ALD and Noah NY, to J.Crew and Corridor.
Here's a phenomenal thread from Die Workwear on George's style, specifically drawing a fun connection to ALD's thirst for George's looks.
Their attention to wardrobe detail is impeccable, a reflection of their unique personalities and sense of self.
And it's a big part of what makes Seinfeld iconic and nostalgic. Each of their styles stood the test of time, and inspire fashion trends in cycles.