Reese Cooper And How to Build a Fashion Business in 2020
Reese Cooper is one of my favorite fashion designers in the space right now. Everything he does is cool.
As a 21y/o, he's ushering in a new order for what brand building looks like, and it's clear he's going to leave a legacy.
I'll explain why.
![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb9f2ff6e-c731-4e58-b6cc-93c4c65d21ba_7150x5120.jpeg)
It’s important to acknowledge how fast the fashion industry changes. What was de-facto 10 years ago (hell, even 1…
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