So true, I wonder what it is that makes "brand" appealing about some timepieces but other watches that look the same, (just different name) aren't as well received
Also, in Cartier's case. It's now become more of a jewelry brand that seem to cater primarily to women. That's where the brand went with showcasing itself. So, the understanding changes and no one would call Cartier a true watch brand, even though they may produce their own high-end compilations like tourbillon.
I think it's the original and inherent marketing or advertising that sticks with people, that doesn't seem to change. For example: think about Rolex. It was started by a businessman and not a watchmaker, and it was marketed extremely well. It was an excellent tool watch back in the day but as time went on, advertising strategies changed, social media happened, and now it is a luxury product.
So, for a 60-year-old man who has been familiar with a Rolex for decades, probably doesn't think it's a luxury product because he may have a different understanding/opinion of the brand/product itself. But the same can't be said for a 24-year-old because of social media. Every generation seems to have its own understanding of a brand that others may or may not like or appreciate.
A lot of old Hollywood actors chose Cartier Tanks. It's truly a timeless watch and in my opinion doesn't get as much love as JLC's Reverso.
So true, I wonder what it is that makes "brand" appealing about some timepieces but other watches that look the same, (just different name) aren't as well received
Also, in Cartier's case. It's now become more of a jewelry brand that seem to cater primarily to women. That's where the brand went with showcasing itself. So, the understanding changes and no one would call Cartier a true watch brand, even though they may produce their own high-end compilations like tourbillon.
I think it's the original and inherent marketing or advertising that sticks with people, that doesn't seem to change. For example: think about Rolex. It was started by a businessman and not a watchmaker, and it was marketed extremely well. It was an excellent tool watch back in the day but as time went on, advertising strategies changed, social media happened, and now it is a luxury product.
So, for a 60-year-old man who has been familiar with a Rolex for decades, probably doesn't think it's a luxury product because he may have a different understanding/opinion of the brand/product itself. But the same can't be said for a 24-year-old because of social media. Every generation seems to have its own understanding of a brand that others may or may not like or appreciate.
Kennedy’s Omega is easily my favorite watch of all time. Couldn’t agree more with you on this subject!
The omega is a great one!