The Anatomy of Hidden NY, Instagram's most hypeworthy account

Let the haters hate, but he's running the show and he's just getting started.

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There’s a textbook Drake photo…

on the internet. He’s at a Toronto Raptors game wearing this incredibly-overpriced bandana-themed puffer from Japanese brand Visvim.

It’s one of those future vintage photos where you’re like “damn, where do I find this piece?” the way we all did when Jay-Z wore camo pants to a Brooklyn Nets game years ago.

Jay found the camo pants at Barneys New York.

But Drake is a different story. Turns out, he was taking shopping advice from…

…a curator on Instagram.

“When [Drake] first DM’d me I was just happy to be recognized by somebody so iconic. He buys so much shit that I send him…We just sort of texted for a bit…he said if I saw anything that I thought would be good for him to just send it through. I've been doing that sort of regularly,” quotes courtesy of Complex.

Meet Hidden NY, arguably the most hype-worthy mood board on Instagram. In many ways, Hidden is an enigma. He stays anonymous; that’s part of the allure. What we do know about him is that he’s a British ex-pat living in NYC in his mid-late twenties.