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Where to shop in London cont'd
A complete retail guide to finding the best clothing, home goods, and nick-nacks around London.
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Drake’s // tailored
Neighborhood: Savile Row (between Mayfair and Soho)
NOTES: I love Drake’s because they’ve discovered how to exist (and thrive) in a world where it seems fewer and fewer are wearing suits anymore. They’ve managed to make wearing one cool, maintaining the craft of tailoring while reaching a modern customer. And their space is as beautiful as you’d imagine; more than worth a visit when you’re in town.
Universal Works // casual sportswear
Neighborhood: Kings Cross and Soho
-I found Universal Works to have a lovely collection of what I’ll call East End utility-wear. The space at Kings Cross was ripe with cosy knits, functional and thick overshirts, and a concoction of color tones that were on point. Please pay Uni Works a visit.
Folk Clothing // casual sportswear
Neighborhood: Shoreditch, Holborn, Soho
-Out of all the shops I visited, Folk (and Uni Works) felt approachable without being basic. At all. There’s a clear aesthetic that feels like this young, cool British vibe. The shop had a lineup of fleeces, liner jackets, loose fit trousers, cozy overshirts, and a color palette that feels very “Folk.”
Unfussy, quality garments. Highly recommend.
There are a handful of spots I simply didn’t have time to visit but are absolutely worth seeing depending on what you’re interested in.
End. // Streetwear, contemporary
Featured brands: Acne Studios, Visvim, Fear of God, Neighborhood, Nike
-End. also offers another nice curation of American, European, and Japanese brands. Where they differentiate from the other shops listed here is on the sneaker front. End’s sneaker lineup is vast, and you’ll find they’re more likely to carry exclusive pieces akin to what KITH’s offering in New York’s is.
Couverture & the Garbstore // Contemporary
Neighborhood: North Kensington
Price point: $$-$$$
Featured brands: Kapital, J.Press, YMC, Howlin’, Dime
NOTE: Not seeing The Garbstore was, perhaps, the disappointment of my trip. Everyone I spoke with recommended I visit, but I just didn’t have enough time in London on this go around. If you have the time, please make it happen for me!
Browns // Luxury
Neighborhood: Mayfair and Shoreditch
Price point: $$$$
Featured brands: Balenciaga, Gucci, Off-White, Saint Laurent
NOTE: This is a well-curated retailer focused on designer clothing and they’re carving their niche in the luxury market.
194 Local // Vintage
Price point: $-$$
Featured brands: Stone Island, Levi’s, Stüssy, and all kinds of vintage military wear
NOTE: A few folks recommended I give this space a look. It’s more focused on vintage and Grailed-worthy threads between the 80s - 00s and has a strong collection of pieces from the US, Europe, and Japan. There’s a lot of good vintage in London as is, but this place is worth a visit.
Labour & Wait
Neighborhood: Shoreditch, Marylebone, Dover Street Market
Carries: Kitchen, home goods, books, and some clothing
Earl of East
Neighborhood: Kings Cross and Hackney
Carries: Kitchen, home goods, candles & scents, books, coffee
Neighborhood: Notting Hill
Carries: Unbeatable, unique vintage-wear that you can’t find most places. By appointment only.