12 Comments

Great write up! As an avid cyclist/runner, I can’t believe how accurate the arc of the cyclehead is…went though it all 😁

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Thanks Paulo! What brands do you wear?

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Exactly the ones mentioned on the article. PAS being the main one lately. But I love wearing Rapha‘s casual clothes on a daily basis.

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Also my wife gifted me a couple pieces from District Vision. Love it.

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none of these brands are for the “everyone”. their items are priced very high. palmes sweaters are like $225 ha!

good write up though

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Yep, it's true haha; that's part of the point too, which is that they're all priced as premium products, another differentiator from your classic mainstream pieces from Nike Adidas, etc

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Flex-worthy sports gear has been too long in the making. It’s mad how many legacy brands still make running gear that makes you look like a traffic cone in the name of staying visible in the dark. My personal favourite at the moment is Saysky, worth checking their recent drop out

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Will give them a check! Soar Running is another I recently discovered

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I'd love to add one more sport to analyze here: boxing. You're seeing streetwear intersect with both clothing and equipment within the space.

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A good addition!

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Happy to help provide a list here too :)

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Then after several years on a road bike and countless Rapha outfits for different scenarios they invent this thing called Gravel bikes and you buy one and you can’t wear your old kits apparently, so you go back to Rapha and buy a gravel bike outfit which looks like you are wearing normal clothes but with more pockets and less bank balance. After you realise the whole riding on dirt thing is fun you rabbit hole into mountain biking and buy a whole kit from Fox until your wife says your baggy clothes make you look like a 13 year old delinquent. So you search high and low for the “Rapha or Pas Normal of MTB” only to realise it doesn’t really exist and you come out somewhere around Kitsbow which is quality but it makes you look like you look like a farmer with all that flannel… Can’t wait to see what’s next! Until such time I’m wondering if I should make more flex-worthy MTB gear designed for people over 15.

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