How a California outdoor company with an Italian name that operates in Japan became one of menswear's most beloved brands.
“The thing about Gramicci is that it was born out of solving a specific problem.” This.
lets go!
fantastic report! good shit bro!
thank you!
Being able to scale from the specific solution or niche is always difficult but quality, embracing who you are, and knowing who you are for / where you can play credibly can carry brands a long way. Gramicci is a great case study for this.
“The thing about Gramicci is that it was born out of solving a specific problem.” This.
lets go!
fantastic report! good shit bro!
thank you!
Being able to scale from the specific solution or niche is always difficult but quality, embracing who you are, and knowing who you are for / where you can play credibly can carry brands a long way. Gramicci is a great case study for this.