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Leland Grossman's avatar

great post, more chaos in tags!!

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Radrad's avatar

The trend for minimalism came with the dawn of mobile devices, and then only recently are we seeing a shift from the stale sans-serif typeface / ultra modern look back to maximalism. You’re right. having a “cluttered” logo paints a richer story, especially for a brand that’s just beginning.

Engaging a minimalist aesthetic only works for certain types of brands most of the time (think active wear) but luxury, streetwear and startup clothing brands would benefit more for something a little bit more noisy, colorful and in your face.

Minimalsm had its day in the sun, it’s now time to explore and have more fun! Inject more personality! \

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