The trend for minimalism came with the dawn of mobile devices, and then only recently are we seeing a shift from the stale sans-serif typeface / ultra modern look back to maximalism. You’re right. having a “cluttered” logo paints a richer story, especially for a brand that’s just beginning.
Engaging a minimalist aesthetic only works for certain types of brands most of the time (think active wear) but luxury, streetwear and startup clothing brands would benefit more for something a little bit more noisy, colorful and in your face.
Minimalsm had its day in the sun, it’s now time to explore and have more fun! Inject more personality! \
A friend of mine noticed that, as brands started to get more interesting with their design, their logos got more homogeneous and boring. Now, brands are starting to experiment with cool logos... right as bland luxury is gaining steam. Loro Piana's text logo right now is more unique than Gucci's, but Gucci is starting to experiment with not having a designer, so I expect them to have a cool logo soon.
100% feel the same way. I even gravitate towards buying clothing with rad labels before I'll by something with a basic tag. Jungmaven makes a solid maximalist tag. Naked & Famous has one too. Portuguese Flannel borders on simple but has a vintage vibe I like with it's gold and blue coloring.
The trend for minimalism came with the dawn of mobile devices, and then only recently are we seeing a shift from the stale sans-serif typeface / ultra modern look back to maximalism. You’re right. having a “cluttered” logo paints a richer story, especially for a brand that’s just beginning.
Engaging a minimalist aesthetic only works for certain types of brands most of the time (think active wear) but luxury, streetwear and startup clothing brands would benefit more for something a little bit more noisy, colorful and in your face.
Minimalsm had its day in the sun, it’s now time to explore and have more fun! Inject more personality! \
A friend of mine noticed that, as brands started to get more interesting with their design, their logos got more homogeneous and boring. Now, brands are starting to experiment with cool logos... right as bland luxury is gaining steam. Loro Piana's text logo right now is more unique than Gucci's, but Gucci is starting to experiment with not having a designer, so I expect them to have a cool logo soon.
that's a really interesting observation!
Two come to mind: Randy’s Garments and Dehen 1920
yesss randy's is a SOLID!
Great read! Very much feel the same way! A few off the dome: Jakes, Beams, YKRA, Barbarian, Crescent Down Works, Pacific Tote Company, AWMS.
You get it, great references!
great post, more chaos in tags!!
Bring it!
I feel like AKOG has a plain main tag, but the fabric origin tag is always unique and fun!
Wolf vs Goat usually has a fun sayings on their interior/side tags.
Oh and Merz. B Schwanen has a tag that I'd argue isn't maximalist, but it is beautiful!
Great callout!
100% feel the same way. I even gravitate towards buying clothing with rad labels before I'll by something with a basic tag. Jungmaven makes a solid maximalist tag. Naked & Famous has one too. Portuguese Flannel borders on simple but has a vintage vibe I like with it's gold and blue coloring.
Yep these are great. Even little design details make it more fun
Paynter is the standard and I’m sad in hindsight I didn’t reference them