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Rich Shadrin's avatar

Don't remember the technical outdoor phase? Patagonia, North Face, Aether. Well it's still relevant and new technologies, from "fabric" though I don't know if that term is relevant, nor accurate, and manufacturing methods, will push through past style because, you know, there's this phenomenon called 'weather' and - for sure - climate change - that has compelled the stylish to compromise and adapt their wardrobe. There are the brands that have crossed over to street-ware starting with the OG down filled coats in the 70's (now Puffers?) and Timberland. Another great trend (though I could do a book on khaki's as well) are jeans. What a boom in denim it boggles - unreal- except for stretch - my opinion here is wasted money. Nine hundred bucks for DENIM stomped on by Zen monks? You want jeans - buy Wrangler. Any style, cut, fit, color and forever. Buy them at Shepler's right out Texas and they ought to know - AND here's a tip: even if you own a high tech thinny-thin-thin wallet you guys, you're still sitting on it. If you look at Wrangler Cowboy Cut(s) also in any color, fit, etc. the back pockets are elevated and riveted. No more trips to chiro you Constanza-types. And they make the assless look good - and fatasses in proportion. Filson, LLBean, Orvis - real outfitters fighting their way into the city and are mighty strong online. Their designers are not tone deaf and they have big budgets, great return policies (they want you for life!) and are up styling. Hey buckaroos, don't forget the cowboy boot era. With COVID came athleisure wear -- where comfort was and is a heavy driver - expanding that ethos into workleisure. Heavily dependent on scientific research into no smell, all wash, temperature adjusting garments. Good examples of very, very cutting edge built in tech are Ministry of Supply for clothing and Atoms for 'shoes' that have jumped from sneakers into some other description I can't tag. Lastly, high pricing meant quality - that used to nominate those garments to the last forever category. But that's not true - thank you fashionistas. Prices are out of control - even with economics as a driving factor - ridiculoid incongruence making to selling costs. So when I buy I follow the quality lasts forever dictum. Having broken my eye teeth in the sixties, worked in Manhattan, all over the US and worldwide, there is nothing preventing anyone from adopting their own style, and worn with 'sprezzatura' you are style - your own. A caveat: Any brands mentioned I own and wear or have worn.

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