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James Greenfield's avatar

What ALD got wrong was understanding the heritage of UK casual culture. The badges and general vibe was off. All of football's relationship with fashion needs to acknowledge the importance of terrace culture in creating the link between mens fashion and football and the strong link it has now even 30-40 years later.

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Sprezza's avatar

Great thoughts, and agree it felt like a... cash grab hah. Felt forced, right? Any collabs you felt were authentic?

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James Greenfield's avatar

It lacked the authenticity that they have in NY and the basketball link. Can't just turn up somewhere else and try the same. Brands have always had a weird relationship with terrace culture due to the violent past. Brands like Burberry rejecting it due to the worry about it hurting their brand. I think Stone Island has done a decent job of maintaining a balance. But not through any collabs.

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