Slight correction, the And After That collection is Edgar working with Petrified Goods who does embroidery on collected Vintage and new Patagonia clothing. Both AAT and Petrified Goods have awesome philosophies and designs!
What ALD got wrong was understanding the heritage of UK casual culture. The badges and general vibe was off. All of football's relationship with fashion needs to acknowledge the importance of terrace culture in creating the link between mens fashion and football and the strong link it has now even 30-40 years later.
It lacked the authenticity that they have in NY and the basketball link. Can't just turn up somewhere else and try the same. Brands have always had a weird relationship with terrace culture due to the violent past. Brands like Burberry rejecting it due to the worry about it hurting their brand. I think Stone Island has done a decent job of maintaining a balance. But not through any collabs.
Slight correction, the And After That collection is Edgar working with Petrified Goods who does embroidery on collected Vintage and new Patagonia clothing. Both AAT and Petrified Goods have awesome philosophies and designs!
Oh shit! Had no idea. Thanks for sharing- either way it’s super dope
What ALD got wrong was understanding the heritage of UK casual culture. The badges and general vibe was off. All of football's relationship with fashion needs to acknowledge the importance of terrace culture in creating the link between mens fashion and football and the strong link it has now even 30-40 years later.
Great thoughts, and agree it felt like a... cash grab hah. Felt forced, right? Any collabs you felt were authentic?
It lacked the authenticity that they have in NY and the basketball link. Can't just turn up somewhere else and try the same. Brands have always had a weird relationship with terrace culture due to the violent past. Brands like Burberry rejecting it due to the worry about it hurting their brand. I think Stone Island has done a decent job of maintaining a balance. But not through any collabs.